The Best Deodorant In The World – A Social Enterprise Case Study

Check out this recent interview Yanik did with Josh and Margaux from thebestdeodorantintheworld.com.

Key points covered:

  • How and why they shut down their (profitable) 7 figure business to re-imagine and re-create a new venture that is entirely in alignment with their own personal values and the impact they want to see in the world.
  • How they created a ‘zero impact company’, with a triple impact mission focusing on; animal safety, safety for the consumer, and no plastic packaging.
  • How to make a company that is an ‘embodiment of who YOU are’.
  • How to build allies in your customers and a team of committed collaborators.
  • Plus, if you’d like to repackage your products and go plastic-free, they’ve generously offered to open source their packaging process and suppliers!

Enjoy…

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